Omega 3 Fatty Acids, Vitamins, Belgian Chocolate Equals Choco-Omeg

Imagine getting a daily fix of chocolate and omega3 fatty acids in one yummy product. That is the premise behind the new Choco-Omeg line of chocolates (bars and boxed pieces) from Dynamic Chocolates. 

The line recently made its debut in a number of Canadian pharmacies, and Dynamic is working now to sell U.S. retailers on the merits of its new premium, functional chocolates.

Official US launch date: August 28th, 2006 at the Diet, Nutrition & Vitamin ECRM show in Illinois. Those who are followers of nutrition news may know that omega3 fatty acids, found in fish oil and flaxseed among other sources, are associated with a variety of health benefits, and that most people don't get an adequate supply through diet alone.

Omega-3s are not associated with great taste, however, so arriving at a palatable formulation for the chocolates took some doing. Fortunately, Dynamic had the right person for the job - Gale Rudolph, Ph.D. - an experienced R&D professional with a background in both the food industry and the nutritional supplements business. Rudolph spent nearly two years arriving at a formulation that artfully blends premium Belgian chocolate with omega-3 fatty acids and a variety of other vitamins, minerals and phytochemical compounds.

There are three varieties - each formulated with Omega -3 from Martek/DHA, to deliver a specific benefit.

• The Memory Formula (chocolate with an orange flavor) includes 55mg choline to promote healthy memory and brain functions
• The Calcium Formula (milk chocolate with rice crisps) boasts 500 mg of calcium per bar.
• The Cardio Formula (dark chocolate with raspberry pieces) contains 200 mg of Omega-3s, which are associated with heart health.

The primary target audience is health-aware adult women, most of whom are at least somewhat knowledgeable about the potentially therapeutic benefits of the ingredients found in the chocolates, explains Sam Macdonald, Dynamic's vice president of marketing and sales.